Customer Story

MIA Amplifies Member Value with sheepCRM

Will Jeffries

• 2 min read
Music Industries Association (MIA)

The Music Industries Association (MIA), the UK's voice for businesses in the musical instrument industry, was facing a common challenge: how to effectively manage 200 member companies with a small team of just two employees.

In early 2023, MIA set out to find a CRM system that could meet their specific needs as a membership organisation. They needed a solution to provide clean data management, streamline administrative tasks, and enhance the member experience.

After exploring several options, MIA chose sheepCRM. Alice Monk, MIA's General Manager, explains, "The people behind sheepCRM really understand membership associations. We felt they grasped our needs, challenges, and goals."

A year into using sheepCRM, MIA has seen significant improvements:

  1. Automated Renewals: sheepCRM now handles monthly, quarterly, and annual renewals automatically, saving time and reducing errors.
  2. Self-Service Portal: Members can now access resources, read blog posts, and register for events independently, increasing engagement and reducing administrative burden.
  3. Improved Data Management: sheepCRM provides clean, organised data, making tracking and understanding membership trends easier.
  4. Personalised Communication: MIA can now tailor their messages to members more effectively, improving relevance and impact.
sheepCRM has streamlined our operations, automated our admin, and enhanced our member experience

One unexpected benefit was the ability to clearly distinguish between member and non-member access to resources. Alice said, "Now, our members can control their own membership, and we can keep valuable materials exclusively for paying members."

The ongoing support from sheepCRM has been crucial to MIA's success. "The onboarding, general support, and guidance are great," Alice says, highlighting the value of having expert assistance available when needed.

With sheepCRM, MIA has streamlined its operations and discovered new ways to add value for its members. They're now well-positioned to continue growing and serving their membership effectively.

"sheepCRM has hugely streamlined and automated our day-to-day admin. For example, all of our renewals are now completely automated. Sheep takes care of our monthly, quarterly, and annual renewals, and we have the opportunity to highly personalise this process for our members."
Alice Monk, General Manager

Check out the full customer story and learn more about how sheepCRM helped cut admin and increase member engagement for MIA.